RIGHT BITE | FOOD THAT LOVES YOU BACK 

Role: Art Director, Video Editor

To celebrate Right Bite’s 20th anniversary, we launched the "Food that loves you back" campaign to tackle misconceptions around healthy eating. I was hands-on with the team, helping to brainstorm ideas, direct the visuals, and edit everything for our video ads. The results? We saw a 1.85% boost in click-through rates during the campaign.