RIGHT BITE | FOOD THAT LOVES YOU BACK
Role: Art Director, Video Editor
To celebrate Right Bite’s 20th anniversary, we launched the "Food that loves you back" campaign to tackle misconceptions around healthy eating. I was hands-on with the team, helping to brainstorm ideas, direct the visuals, and edit everything for our video ads. The results? We saw a 1.85% boost in click-through rates during the campaign.
Credits
Art Direction + Video Editing: Pauline Doctolero
Director of Photography: Martin Yambao
Motion Designer: Leo Tapang
Casting: Ayesha Maqsood
Food Stylist: Henriett Braun
Concept: Ecaterina Geru, Pauline Doctolero
Graphic Designer: Abdelali Ahourri
Talent: MMG Models
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