SAY HI 👋🏽

NEW YEAR, UNIQUE YOU


Role: Art Director + Video Creator
Project completed: 2023


Concept, creative development, art direction and video-production for a fashion campaign for eyewa.

Playing with the phrase New Year, New You, I wanted to embrace the diversity of looks that anyone can wear through eyewear from home, all the way to the dancefloor–celebrating every unique you. 

























Credits


Photography: Yash Kaklotkar
Creative Producer: Rafa Al Guthami
Copywriters: Mehak Shoaib & Sara Asfaha
Talent: Hamid B, Ysterlaine P, Brysa Kelly, Ally Lounes
Art Direction and Video: Pauline Doctolero
Styling: Faheem Ismail
MUA: Aiza Qureshi

© Copyright eyewa


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